Here's a Q&A with the author:
Q. Tell us about Celebrigum. How did you conceive of the idea of juxtaposing celebrities with hardened chewing gum?
A. The juxtaposition was already happening; I just had to notice it. I think it was last fall or winter that I noticed the gum on the ledge, and eventually I came up with a boring conceptual art piece: I would photograph the gum each day for a year. I'd taken a few dull photos when one day I realized, hey, there's Celebrity X getting out of their limo in the background. After that I was off and running.
Q. There are rumors circulating on the internet that the gum is not actually there, that it's CGI gum. Care to respond?
A. As you know, most internet rumors are completely true. However, the CGI gum rumor is false. I've personally touched the gum and determined that it's real. Of course, if the gum were ever to be stolen by a crazed fan, CGI would be among my strategies for continuing. I could also put another lump of gum there, which might be simpler.
Q. Any calls from agents and publicists trying to get their clients on Celebrigum?
A. That's confidential; I'm not going to violate the CelebriGum-Client Privilege. But since nobody's talked to me, I guess it's safe to say no. My hope is that eventually celebrities will be aware of CelebriGum and will look up and wave at me as they arrive; it would be nice to actually get someone's face in a photo. And maybe someday CelebriGum will be such a sensation that A-list celebrities will swing by 53rd Street even when they're not booked on the show. "Say hi to Dave for us, Mr. Hanks!" "Oh, I'm not here for the Late Show, I'm just trying to get on CelebriGum."
Q. Any endorsement deals in the works with a gum company?
A. This is art! I absolutely will not sully its purity with crass commercialism!
Q. Long term plans. Any chance we'll be seeing a Celebrigum art museum?
A. I wouldn't rule it out. In the meantime, while nothing's official yet, I'm in negotiations for a CelebriGum book, movie, cologne, and line of childrens' pajamas.
He's wrong about the CGI... I can tell from the pixels, and I've seen some 'shops in my day.
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