Lingonberry

"What's the flavor of Swedish Fish?"

A question I had never thought of until a friend sent me this article:

More intriguing still is the classic red candy's tart berry taste (at once familiar and foreign), which has stumped millions of fans for years. But one needs only to look to the candy's country of origin — yes, Sweden — to discover what this red swimmer is meant to taste like.  It's the Scandinavian berry of choice, the lingonberry. 

I knew at once that I needed to try this out and find some lingonberries. I failed. The next best thing I could find (the only thing I could find) is lingonberry jam. 

What does lingonberry jam taste like? I tried to figure it out but failed at that too. It's very non-descript. It's like take strawberry and mix in some cranberry, maybe. Maybe there's some raspberry there but it's so vague. My tests were: I tried it with bread, I mixed it with yogurt, I was so stumped that I tried it naked. Very indistinct.

The main question I wanted to answer was: "Does it taste like Swedish Fish?" Hard to say, another failure. If I had to answer, I'd say "No" but it's very tough. We all know that cherry flavored candy doesn't taste like cherry and orange flavored candy doesn't taste like orange and on and on, so the fact that I can't even get a grip on the taste of the jam, there's no way to make that giant step of abstraction. Failure.