I consider "So" (the album on which "Don't Give Up" appears) to be one of the few truly perfect albums. It mixes avante garde experimentation with pop music to a degree which few albums reach and is completely successful at both. It constantly goes for the weird, the strange, the unexpected and yet each choice seems to work. It's very rare that an album takes so many risks but it's 1 in a 1000 or 1 in 10,000 that also gets every experiment to succeed - one after another.
The music video also takes a risk, and I don't like it. The music video, as the kids say, is "cringe." But no matter, it's the music that counts.
I wonder if this song had any influence from "It's a Wonderful Life." They are both about despair, both involve the Depression, both involve contemplating suicide on a bridge (potentially) and the lyric "Don't give up 'cause you have friends" is eerily similar "No man is a failure who has friends."
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